If you want to build authority and increase rankings for your Affiliate or Ads-based site, you should focus on building Topic clusters & Content Hubs.
Learn what are content hubs and topic clusters, how to use and optimize them in your SEO Process, and how to get amazing rankings.
Watch the free youtube video here.
It's simply common sense - Let's say that you are a fruit seller, but I am in the farmer's market looking to buy apples.
So, when I look at 2 different shops: one guy is selling only apples and different types of them, whereas you have a small quantity of every fruit.
Who do you think I am more gravitated towards?
The guy who is just focused on selling apples looks like an authority figure on "apples".
That's how Google gives a site preference over its competitor: If you build amazing content around a specific topic, you are most likely to be treated as an authority on that topic.
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