Hey, Aman here.
“You need great content.”

“Content is king.”

“Content, content, content.”

We know it. Content is important. We also know that just content isn’t enough, it has to be great! But what makes content great?
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Kevin Indig wrote an article on factors affecting great content in 2018, seems like it is still very relevant to this day. And here are the 10 factors listed:

Great content isn’t always text
Great content uses (custom) visuals to explain concepts
Great content uses interactive elements to take the experience beyond reading
Great content is a synthesis of the top 10 results
Great content is built on empathy
Great content is formatted in a simple and efficient way
Great content is written by experts when the topic demands it
Great content has a clear topical focus
Great content is entity-optimized
Great content is as long as necessary and as short as possible
Google’s perception of great content changes over time (lol)

Anyways, do give that article a read here -

Cya!

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